{"id":162,"date":"2024-03-03T12:45:21","date_gmt":"2024-03-03T11:45:21","guid":{"rendered":"https:\/\/learn.smiletomove.it\/?post_type=mto-course&#038;p=162"},"modified":"2025-06-09T17:50:52","modified_gmt":"2025-06-09T16:50:52","slug":"9-linkedin-management","status":"publish","type":"mto-course","link":"https:\/\/master.smiletomove.it\/index.php\/course\/9-linkedin-management\/","title":{"rendered":"#9 LINKEDIN MANAGEMENT"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ore 9-10.45<\/span><b><br \/><\/b><b>LinkedIn Mindset: dalle obiezioni, alla postura e fino agli obiettivi<\/b><\/p>\n<p>\u00a0<\/p>\n<p><b>Parte teorica<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cos\u2019\u00e8 LinkedIn oltre i pregiudizi, le ovviet\u00e0 e le paure<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn funziona se\u2026 : i presupposti necessari affinch\u00e9 LinkedIn funzioni<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><b>Esercitazione<\/b><b><br \/><\/b><b>Facilitazione dialogica<\/b><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Ore 10.45 &#8211; 11.00: pausa<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ore 11 -12<\/span><\/p>\n<p><b>Scrivere su LinkedIn: come fare personal, employer branding ed employee advocacy<\/b><\/p>\n<p>\u00a0<\/p>\n<p><b>Parte teorica:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quanti contenuti possiamo pubblicare e condividere?<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">interazioni<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">post<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn per la comunicazione interna<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employee Advocacy: quali sono i contenuti che supportano la pagina e l\u2019attivit\u00e0 aziendale?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employer Branding: di cosa parlare per attrarre persone?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anatomia di un contenuto che funziona<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ore 12.00 &#8211; 12.40<\/span><\/p>\n<p><b>Scriviamo e riscriviamo:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">esercizi di scrittura e riscrittura: interazioni e post<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Ore 12.40 &#8211; 13.00<\/span><\/p>\n<p><b>Confronto finale<\/b><b><br \/><\/b><b>Presentazione dell\u2019esercitazione<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ore 9-10.45LinkedIn Mindset: dalle obiezioni, alla postura e fino agli obiettivi \u00a0 Parte teorica:\u00a0 Cos\u2019\u00e8 LinkedIn oltre i pregiudizi, le ovviet\u00e0 e le paure LinkedIn funziona se\u2026 : i presupposti 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