{"id":174,"date":"2024-03-09T12:49:32","date_gmt":"2024-03-09T11:49:32","guid":{"rendered":"https:\/\/learn.smiletomove.it\/?post_type=mto-course&#038;p=174"},"modified":"2025-03-10T13:45:57","modified_gmt":"2025-03-10T12:45:57","slug":"3-scrivere-come-parla-azienda","status":"publish","type":"mto-course","link":"https:\/\/master.smiletomove.it\/index.php\/course\/3-scrivere-come-parla-azienda\/","title":{"rendered":"#3 SCRIVERE COME PARLA L\u2019AZIENDA"},"content":{"rendered":"<p><b>Programma lezione 07 marzo 2025<\/b><\/p>\n<p><b>Scrivere come parla l\u2019azienda.<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Usare il tono di voce dell\u2019azienda in ogni circostanza. Copy per la carta stampata, per il web, per i social, per le e-mail.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fuori dal tunnel del burocratese <\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Cos\u2019\u00e8, perch\u00e9 lo scegliamo, esempi, alternative pi\u00f9 comunicative ma sempre professionali.\u00a0 <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Sintetizzare per andare dritti al punto.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La struttura del testo: incipit, corpo e conclusioni.<br \/><\/span><span style=\"font-weight: 400;\">Titoli: le porte sui nostri testi, come usarli per colpire<br \/><\/span><span style=\"font-weight: 400;\">Basi di formattazione per costruire anche visivamente un testo efficace<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Esercitazione: 2 minutes rewrite<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Due minuti per riscrivere dei testi burocratesi in modo pi\u00f9 efficace<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tono di voce<\/b> <span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Le temperature del TOV secondo Valentina Falcinelli<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Esempi per ogni tipo di TOV e come integrarlo nella nostra comunicazione.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Il TOV della tua azienda \u00e8 esplicito? Come lo definiresti?\n<p><\/span><b>&gt;&gt; PAUSA<\/b><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Basi di prompting<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Usare Chat GPT e Gemini per realizzare testi efficaci e che parlano il TOV della tua azienda<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key points\u00a0\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Domande, consegna esercitazione e saluti<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Programma lezione 07 marzo 2025 Scrivere come parla l\u2019azienda.Usare il tono di voce dell\u2019azienda in ogni circostanza. Copy per la carta stampata, per il web, per i social, per le [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":653,"template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-174","mto-course","type-mto-course","status-publish","has-post-thumbnail","hentry","course_cat-area-linguaggi"],"uagb_featured_image_src":{"full":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-03.png",792,494,false],"thumbnail":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-03-150x150.png",150,150,true],"medium":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-03-300x187.png",300,187,true],"medium_large":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-03-768x479.png",768,479,true],"large":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-03.png",792,494,false],"1536x1536":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-03.png",792,494,false],"2048x2048":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-03.png",792,494,false],"masteriyo_single":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-03.png",792,494,false],"masteriyo_thumbnail":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-03-540x340.png",540,340,true],"masteriyo_medium":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-03-360x224.png",360,224,true]},"uagb_author_info":{"display_name":"Smile","author_link":"https:\/\/master.smiletomove.it\/index.php\/author\/smile\/"},"uagb_comment_info":0,"uagb_excerpt":"Programma lezione 07 marzo 2025 Scrivere come parla l\u2019azienda.Usare il tono di voce dell\u2019azienda in ogni circostanza. 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