{"id":194,"date":"2024-03-11T12:54:48","date_gmt":"2024-03-11T11:54:48","guid":{"rendered":"https:\/\/learn.smiletomove.it\/?post_type=mto-course&#038;p=194"},"modified":"2025-02-19T18:40:29","modified_gmt":"2025-02-19T17:40:29","slug":"comunicazione-interna-ed-employee-journey","status":"publish","type":"mto-course","link":"https:\/\/master.smiletomove.it\/index.php\/course\/comunicazione-interna-ed-employee-journey\/","title":{"rendered":"#1 COMUNICAZIONE INTERNA ED EMPLOYEE JOURNEY"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">COMUNICAZIONE INTERNA ED EMPLOYEE JOURNEY<br \/><\/span><i><span style=\"font-weight: 400;\">Il viaggio delle persone nelle organizzazioni!<\/span><\/i><\/p>\n<p>DURANTE LA LEZIONE:<\/p>\n<ul>\n<li>Veronica vi accompagner\u00e0 alla scoperta dei touchpoint digitali con cui tracciare la mappa di questo viaggio, affinch\u00e8 sia edificante e coinvolgente.<\/li>\n<li>Marianna invece presenter\u00e0 casi concreti di Employee Journey che si son rivelati particolarmente efficaci.<\/li>\n<\/ul>\n<p>AGENDA:\u00a0<\/p>\n<ol>\n<li><b>L\u2019EJ come strumento di Inbound MKTG<\/b><\/li>\n<li><b>Le fasi dell\u2019EJ<\/b><\/li>\n<li><b>I pilastri di una comunicazione efficace<\/b><\/li>\n<li><b>I canali nella mappa <\/b><b>dell\u2019EJ<\/b><\/li>\n<li><b>Casi di successo<\/b><\/li>\n<li><b>Esercitazione<\/b><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>COMUNICAZIONE INTERNA ED EMPLOYEE JOURNEYIl viaggio delle persone nelle organizzazioni! DURANTE LA LEZIONE: Veronica vi accompagner\u00e0 alla scoperta dei touchpoint digitali con cui tracciare la mappa di questo viaggio, affinch\u00e8 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":681,"template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-194","mto-course","type-mto-course","status-publish","has-post-thumbnail","hentry","course_cat-area-strategica"],"uagb_featured_image_src":{"full":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-2025_01_CommunityDesign.png",1650,1030,false],"thumbnail":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-2025_01_CommunityDesign-150x150.png",150,150,true],"medium":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-2025_01_CommunityDesign-300x187.png",300,187,true],"medium_large":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-2025_01_CommunityDesign-768x479.png",768,479,true],"large":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-2025_01_CommunityDesign-1024x639.png",1024,639,true],"1536x1536":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-2025_01_CommunityDesign-1536x959.png",1536,959,true],"2048x2048":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-2025_01_CommunityDesign.png",1650,1030,false],"masteriyo_single":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-2025_01_CommunityDesign-1584x992.png",1584,992,true],"masteriyo_thumbnail":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-2025_01_CommunityDesign-540x340.png",540,340,true],"masteriyo_medium":["https:\/\/master.smiletomove.it\/wp-content\/uploads\/2025\/01\/Copertine-Masterclass-2025_01_CommunityDesign-360x224.png",360,224,true]},"uagb_author_info":{"display_name":"Smile","author_link":"https:\/\/master.smiletomove.it\/index.php\/author\/smile\/"},"uagb_comment_info":0,"uagb_excerpt":"COMUNICAZIONE INTERNA ED EMPLOYEE JOURNEYIl viaggio delle persone nelle organizzazioni! 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